The time to Recover, Rethink and Revitalise Malta’s Tourism Industry is now

The Malta Chamber of Commerce, Enterprise and Industry and the Tourism Executive Committee welcome the Malta Tourism Authority’s Strategy Document that is envisioning a higher quality, diverse Maltese tourism experience for travellers in the coming years, titled Recover, Rethink, Revitalise.

The Tourism Executive Committee has continuously noted the importance of shifting the strategic focus of tourism development. This would entail that the touristic experience of the island and its tourism economic operators are given centre stage for a more sustainable and smart approach towards tourism, the backbone of Malta’s economic success.

“As a country, we need to prioritise Good Governance practices in Malta to improve on a holistic front which definitely includes the tourism industry. In order for us to re-engineer our economy to ensure higher resilience levels, the need to invest accordingly is vital, and the tourism industry is an important player. This also means that the country needs to also invest in our infrastructure and our culture,” explained Perit David Xuereb, President of The Malta Chamber.

Due to COVID19, and its imminent impact on the tourism sector, the Malta Chamber and the Executive Committee continued their ongoing work to provide proposals to the challenges of the pandemic. To this extent, a roundtable made up of individuals representing the field of tourism was created.

The Tourism Think Tank Roundtable drafted a document that listed the industries’ issues according to Category and provided both short-term and long-term recommendations which focused on several areas such as better use of data, how essential it is that a holistic tourism strategy is formulated and the focus on heightened quality measures, among others. The Executive Committee endorsed the report and presented it to Government officials, including the newly appointed Minister for Tourism and Consumer Protection, Hon. Clayton Bartolo.