The Malta Chamber at the forefront to embrace digital transformation in tourism

The Malta Chamber CEO, Dr Marthese Portelli, accompanied by Tourism Operators Business Section Chair Alan Arrigo, Policy Executive Julia Aquilina and Glenn Fenech, Senior Consultant at Seed, met with a delegation from the Ministry for Tourism and Consumer Protection to discuss the Digital Strategic Roadmap for Tourism in the Maltese Islands 2030 published by the Government last year.

During this meeting The Malta Chamber recommended the following strategic direction:

• Acknowledge that digitalisation is an essential tool to facilitate operations and its take-up.
• Educating on the operational advantages of going digital and using this as an opportunity for sustainable growth.
• Financial assistance to economic operators to invest in transformation processes.

Dr Portelli emphasised that “by 2030 we would like to see Malta established as a year-round quality destination. The Malta Chamber is at the forefront in assisting the tourism industry to embrace digital transformation and innovation to improve the customer journey and facilitate operations.”