Bov celebrates world creativity and innovation week with vr scam-awareness experience

Bank of Valletta is showcasing its dedication to innovation during World Creativity and Innovation Week. This year, the Bank introduced a Virtual Reality (VR) Experience, entitled Step into Safety, designed to teach customers how to identify scams, recognise warning signs, and protect themselves.

On the 18th and 19^th April, BOV staff invited the public to try the VR walkthrough at Tigné Point. Over 120 people participated, with strong interest from individuals over 40. The interactive event encouraged conversations about scam tactics and promoted safe banking practices. Six participants were randomly selected to receive a €50 The Point voucher as a token of appreciation. Furthermore, BOV shared the VR tool with employees to help them support customers and their families in staying vigilant against fraud.

Innovation remains central to BOV’s principles, guiding improvements across products, services, and internal processes to ensure safer and more efficient banking experiences. Kenneth Farrugia, CEO of BOV, remarked that World Creativity and Innovation Week highlights the tangible impact of ideas when they enhance lives. He emphasised that innovation is embedded in BOV’s culture, and the Bank is committed to practical improvements that make banking easier and more secure for customers.

World Creativity and Innovation Week, recognized by the United Nations, underscores the significance of creativity and innovation in addressing challenges and promoting sustainable development. The event was held from the 15^th to the 21^st April. By embracing innovation, BOV strives to provide safer, smarter, and more seamless banking for the future, equipping both customers and employees to confidently navigate evolving challenges.