2024 edition of l-Istrina BOV Piggy Bank campaign launched

The 2024 edition of the L-Istrina BOV Piggy Bank Campaign was officially launched by H.E.  Myriam Spiteri Debono, President of Malta and Bank of Valletta CEO Kenneth Farrugia.

The concept of this year’s campaign is to use considerably fewer Piggy Banks while still involving all primary and secondary schools in Malta. The new reusable piggy banks will see the campaign creating much less waste while ensuring environmental awareness. Bank of Valletta takes its ESG commitment very seriously and is ensuring that the material used during this campaign is aesthetically pleasing while it safeguards our environment.

CEO Kenneth Farrugiarecounted that this is the 21^st consecutive year that Bank of Valletta and the Malta Community Chest Fund are organising the L-Istrina BOV Piggy Bank Campaign, and throughout these years, the funds collected by schoolchildren through the campaign and donations by the Bank have exceeded the €3 million mark. Apart from the financial support, Bank of Valletta also supports the MCCF, through the design and creation of the piggy banks, followed by the sorting and counting of coins collected.

“The aim of this campaign, since its inception, has been to raise more awareness about solidarity and helping those in need among the younger generation, besides raising the much-needed funds for the Malta Community Chest Fund to continue in its mission towards improving the quality of life and care of those in need,” concluded Mr Farrugia.

Her Excellency Spiteri Debono stated that, apart from the main aim of collecting funds for those in need, this campaign also helps in forming children’s characters embedding in them the values of generosity and altruism. Addressing the families and the educational mentors of students, the President encouraged them to explain to children the significance of their gesture of help, irrespective of how much they can contribute.

This campaign has been going from strength to strength under the tenure of the last five Presidents. Although the core purpose of the campaign remains the same, year after year this initiative tries to engage more students to create a better sense of community and well-being throughout our islands.

The funds collected through the campaign and a generous donation by Bank of Valletta will be presented during the live broadcast of L-Istrina on 26^th December 2024.