TradeMalta successfully organised the Malta Pavilion at Gulfood 2026, one of the world’s leading food and beverage trade exhibitions, held in Dubai between the 26 and the 30 January. This continues to reaffirm TradeMalta’s commitment to supporting Maltese companies in expanding their international footprint.
Malta was represented by seven companies operating within the food and beverage sector, showcasing a diverse portfolio of products including beer, soft drinks, energy drinks, snacks, biscuits, crackers, sauces, and condiments, as well as powdered mixes for cakes and custard.
The exhibition provided a valuable platform for Malta-based businesses to engage with international buyers and distributors, explore emerging industry trends, and identify new export markets.
TradeMalta’s role in such events encompasses pre-event preparation, funding support through its International Trade Promotion Incentive Schemes, supporting participants with best-practice promotional guidance at such events and active engagement during the event by facilitating networking opportunities and ensuring that exhibitors were well positioned to maximise the commercial potential of their participation.
Commenting on TradeMalta’s participation, Tania Brown, Chief Executive Officer of TradeMalta, said: “Gulfood 2026 continues to provide a strategic platform for Maltese food and beverage companies seeking to grow beyond our shores. TradeMalta’s active involvement in the preparation of such events and its officials’ presence on the ground during the event ensures that participating businesses are supported at every stage, enabling them to connect meaningfully with international partners and position their products competitively within global markets.”
Gulfood 2026 marked the 31st edition of the world’s largest annual food and beverage trade exhibition, bringing together over 8,500 exhibitors from 195 countries.
Visitors to the Malta Pavilion experienced first-hand the exceptional quality and innovation of Maltese products, reinforcing Malta’s position as a key player in the international food and beverage industry.
Carmen Walls, Senior Manager at TradeMalta, who led Malta’s participation at Gulfood, commented: “Our focus throughout the fair was to ensure that Maltese exhibitors could fully leverage the opportunities Gulfood offers. The level of interest shown in Maltese products and the quality of engagements held throughout the week reaffirm the value of Malta’s participation at such an important international event.”
TradeMalta’s participation at Gulfood 2026 forms part of its ongoing strategy to champion Malta-based enterprises internationally, facilitate sustainable export growth, and build long-term partnerships that support Malta’s economic development, in line with its mission to empower local businesses to expand internationally.
