HSBC Malta Launches 2026 Start of Year Campaign to Support Customers with Wealth, Lending and Insurance Offers

HSBC Bank Malta has launched its 2026 Start of Year Campaign, a coordinated series of customer focused initiatives aimed at delivering enhanced value to customers. Running until 30 April 2026, the campaign spans Wealth, Personal lending and Insurance, with the objective of maintaining a strong and responsible market presence while supporting customers through competitive offers on their personal banking, Wealth and Insurance needs.

“Our priority remains clear, supporting our customers, strengthening relationships, and delivering value in a sustainable and responsible way,” said Muriel Rutland, Head of International Wealth and Premier Banking at HSBC Bank Malta. “This campaign is a testament to our commitment to doing that in ways that are both practical and meaningful for our customers.”

Wealth Investments Offer
A headline initiative is the 0% initial fee offer on all mutual fund investments, available through HSBC’s Accredited Financial Advisors and Premier Relationship Managers. The offer which is valid until 30 April 2026 is designed to give investors a cost-effective entry into professionally managed funds, with no exit fees and access to personalised financial planning support.

The campaign is being supported by an advertising rollout featuring HSBC’s team of Wealth advisors, as well as targeted activity online.

Four tailored email campaigns will also promote specific wealth solutions including pensions, regular premium products and Key 5 Critical Illness Protection.

Discounted Personal Lending Rates
Customers can benefit from discounted interest rates across all personal loan products. Rates are discounted by up to 1.75% depending on the loan purpose and customer segment, with the most competitive options starting at 3.25%* for loans related to energy efficiency and electric vehicles.

Our best mortgage offer in years with fast turnaround times and expert assistance, reinforcing the bank’s support to customers to invest in property.

Cashback on Home Loan Buildings Insurance
To complement its mortgage offering, HSBC Malta is also providing a cashback incentive on new Home Loan Buildings Insurance policies issued until the end of April, whereby customers will benefit from this one time-offer in receiving back 15% of the first annual premium. This offer is aimed at providing added value while supporting customers’ protection needs.

A Focus on Relationship-Led Banking
Beyond the campaign’s headline offers and the standard point of sale messages, HSBC is continuing its year-round customer engagement activities, ensuring customer relationships are nurtured with relevant, timely and tailored communication. The approach is designed to engage customers throughout the relationship lifecycle and includes educational content such as fraud avoidance tips and personalised needs-based messaging.