The Malta Chamber welcomes news that Ministry for Tourism shall be establishing a Malta Tourism Observatory

The Malta Chamber is pleased to note that a few days following its Tourism Conference titled “Rediscover”, the Ministry of Tourism implemented one of its 125 recommendations proposed in its Tourism Flagship document published in November 2021 titled Rediscove supported by Seed Consultancy.

The Malta Chamber proposed the introduction of a smart and open-source Tourism Observatory which enables the use of big data and advanced business intelligence tools to monitor Malta’s tourism performance, including projections and scenario modelling for planning purposes.

CEO Dr Marthese Portelli stated “The Malta Chamber welcomes the Ministry’s news that it shall be establishing a Malta Tourism Observatory to oversee the implementation of national targets. The priority is ensuring that the recommendations proposed are implemented to ensure that Malta has a better Tourism offering.”